Oh how times have changed: being a superstar, doesn’t require participating in auditions for movies or TV shows. Gone are the days when you had to give an arm and a leg, in order to convince judges at a song or a modelling contest, that you are best choice, whilst still having 10.000 competitors to fight off. Creative people today, know how to take advantage of the internet and social networks, becoming household names by their own means.
Among all the social media platforms, YouTube offers a super, and perhaps the best opportunity to make users famous. These usually upload their videos, trying to catch people’s eyes and attention. What they do in the videos, mostly turns out to be broad and extremely diverse in nature: Some sing, some dance, some talk about hot topics, while some just show their outfits and give makeup tips. Thanks to YouTube’s extensive reach, an interesting well-made video, can earn thousands of fans in a few minutes. It wouldn’t be out of place, to find YouTube stars in almost every region, with a large following of fans that go crazy for them.
As a result of the successes and international recognition of some of its users, YouTube has in the past organized several big global events for YouTubers, allowing content producers and their fans to meet. A good example is the YouTube FanFest. This is a gathering of some of YouTube’s biggest stars from all around the world, together on one stage, all for unique live shows. Currently, this festival is being held in Asia (India, Philippines, Korea, Japan, Thailand and Indonesia), North America (Canada) and Oceania (Australia) and is supposed to extend its presence to the rest of the world.
This August, fans in North America will certainly be happy: The YouTube FanFest is coming to Toronto on August 13 and will be taking place at the Molson Amphitheatre. Devotees will be given a chance to see their favourite creators in a rock concert-style atmosphere. As every YouTube star has his/her own strength, the festival will combine a number of performance styles, including music, comedy, dance and mash-ups. Last year, the first North American YouTube FanFest welcomed around 15,000 fans; this year, the organizers are expecting a larger audience. Furthermore, this big fan-meeting will not be an all-out moneymaking scheme. All of the profits from this event, will go to the creators themselves, to help support their growth and their content.
This year we can expect the following YouTube stars at the Toronto FanFest 2016:
- Lilly Singh
- Max Schneider
- Megan Nicole
- Mike Tompkins
- Daniela Andrade
… and many more.
Get ready and let’s enjoy our own festival!