Live, live, live – Currently, almost all social networks make an effort to implement the livestreaming features. On June 21, 2016, the microblogging website Tumblr made livestreaming also possible on its platform, following the big trend on the internet. Like on Facebook, the video shows up on the timeline and is visible for followers. At the same time, followers are informed about the live stream. In order to share a live stream on Tumblr, live webcast services YouNow (iOS, Android), Kanvas (iOS, Android), Upclose (iOS, Android) and YouTube (Android-ready right now, iOS-ready in a few days) should be used to record the event. Users can stream the event so long as they wish and of course, so long as the battery lasts. After the live stream, it becomes a normal video post on the website, accessible for every visitor.
However, regardless of on which platform, we should consider carefully how we can make good use of this function, if we want to stream something live via smartphone, tablet or a small camera (GoPro for example).
- Is what I am going to stream really relevant and of interest to my followers? Otherwise it will go down very fast.
- Do I have sufficient network on my streaming location? And caution: The data volume would be used up very quickly. There are two results at the end: Either the live streaming will get really expensive or its quality will get worse.
- Technical equipments see and listen in a different way than what human beings do. What you can understand without any problems on-site, doesn’t mean that your viewers will make the same experience (and they will submit enough comments about the problems). Let’s make an example: If someone is holding a speech on the stage, it’s absolutely no problem for the streamer and the audience there to understand what he is saying. But in this case, the most smartphones will have reached their limit, which makes picture and sound unsynchronized. Another option is to set up a small camera and connect the audio cable with the audio mixing console. As a result, it works perfectly between picture and sound and all viewers are willing to stay.
- When it comes to technology: If you want to offer an added value through your channel, it is recommended to invest your money in a small microphone as well as a smartphone tripod. These two equipments don’t cost much, are easy to operate and they actually can help to increase the live streaming quality.
- If you are attending a nice concert, it’s no doubt that you want to share this beautiful moment with your friends. But remember: A live stream of the concert is forbidden for copyright reasons. YouTube shuts down such concert live streams very quickly. Facebook will follow this step shortly. The channel owner will be asked by the copyright holder to be responsible for it, which will be embarrassing and also very expensive. For this reason, you’d better not try to stream any concerts live on your social networks, even if they are Adele or Pink.
Usually, the streamer wants to reach as large an audience as possible. Thus, it makes sense to announce the live stream with exact time and concrete content on every social platform that you own. At this point, Livestream Magazine whats live? can help you to promote your webcasts. What you need to do: write a brief description and post the event. That’s all. It is free of charge and obliges you to nothing. Good for you as streamer: Besides your own followers, around 100,000 further contacts will be reached through whats live?. Those who want to broadcast a live stream, but still have questions (also regarding technology), can simply contact us per email: firstname.lastname@example.org. We will gladly answer all your questions.
For more information about live streaming, please visit our magazine.