We all know those major music festivals like „Rock am Ring“ or „Rock in Rio“ which are almost always streamed live into the internet, even if there are already 100.000 people in front of the stage. If such festivals can benefit from an even bigger audience in front of their computers, smartphones or tables watching the shows, why shouldn’t every musician get the chance to do the same?
Every smaller and even midsize musician, artist or band knows about the fact that shows are barely sold out. Sometimes it’s even worse and there is nobody besides the barkeeper and two drunk people sitting at the counter. So why shouldn’t you try to gain more viewers for each and every show of yours by live streaming them? Right! There is no reason why you shouldn’t start doing it! In times of smartphones and high end mobile data connection speed, you can bring every show of yours into the internet without even the need of spending extra money on high end equipment! Contrariwise! You can even start earning some extra money for your band by doing it!
The easiest way to realize a live stream might be via Periscope. With the Periscope App you can use your smartphone and connect to it with your twitter account to start streaming. If you already have some followers on twitter, you can notify them that you’re live so they can join your live stream! But there are also other platforms that are more specialist in concert streaming. One of them is „concert window“. Every musician can join it and start to use it very quickly. You can sell virtuell tickets to your live stream or you can leave it to your fans by choosing the pay what you want or the tip option.
Another platform is „TourGigs“. The focus of these platform are midsize artists. They also offer to produce the whole show for you and help you to distribute a video on demand version of your show. On TourGigs users can also buy virtuell tickets to your shows and in some cases fans also get the option to buy a „TourPass“ if the artist decides to do his whole tour as live streams – so they can watch every show where ever they are!
To get an impression how your live stream could look like, we’ve got a lot of wonderful music live streams from small artists to big orchestras like the „Berliner Philharmoniker“ on whats live?. So just check it out: www.whatislive.com
(ARD)